Georgie’s eyes kind of follow you around the room, don’t they?

Running a company is hard. But trying to grow one can be an exhausting, absolutely overwhelming experience.

Why is that?

I’ll offer a simple explanation. A growing company is actually two companies.

Company #1 is what you’ve got. It’s the people, processes, and technology that run your business today. Even without big growth plans, companies at this stage are like ducks on a pond: calm on the surface, but paddling like hell underneath. To quote the U2 classic, this is the point where you’re “Running to Stand Still.” Attention, upkeep, guidance, coaching, and maintenance are all required to keep pace…

How feedback, recognition, and repetition can help you raise the bar and make things stick with your team.

Photo by Marcel Eberle on Unsplash

NOTE: This article is part of my series on the “Chief Reminding Officer,” a concept inspired by Pat Lencioni’s ideas in The Advantage. Part I of my series covers the role and mindset of the Chief Reminding Officer (CRO). This post introduces the training I use to help executives becomes CROs.

When you join a leadership team, part of your job gets easier. Your new gig comes with perks, including an official pardon from cold-calling prospects, writing code, and double-checking excel formulas…

It’s the feedback loop, dummy.

Photo by Matt Seymour on Unsplash

A Founder and a Consultant Walk Into a Bar…

A few years ago, I met a local startup founder at a hotel bar for a drink. After being introduced through a mutual friend, things had progressed. This was an interview. He was considering me for a job on his leadership team.

Before our meeting, I took a bit of a risk. That job description he sent me? I rewrote it and sent him my new version. A little presumptuous, sure. But I wanted to accomplish two things. Yes, I wanted to look smart. But I also wanted to figure out who he was really…

Decide what you’re looking for before you add someone new to your team.

Photo by Miikka Luotio on Unsplash

The last decade hasn’t been so hot for Michigan football. When your team loses a bunch of winnable games, you can’t help but notice other teams’ success.

Though it pains me to admit it as a Wolverine fan, I admire how Nick Saban runs his program. The Alabama Crimson Tide is a recruiting machine. Yes, capturing 5 national championships in 10 years makes things easier. People want to play for a winner. But here’s another reason Alabama is great at spotting talent: They know what they want.

Photo by Wilhelm Gunkel on Unsplash

It’s fun to pull out old writing and reflect.

On the words, sure. But also on where I was and what I was wrestling with.

I wrote this essay half a year ago. Reading it again today, I realized: a lot’s changed. My mood, outlook, job, priorities, and environment — they’re all different. No matter which past piece of work I pick, comparing my “now” and “then” always reveals something useful. Something I can learn from.

In my essay, written during the teeth of election season and near the peak of COVID, I quoted Otto Von Bismarck, who said:


Three books that can help you help your sales team — and improve your marketing chops in the process.

(Image sources: Bray + Sorey, Kazanjy, Roberge)

My firm invests in small technology companies, so we spend a lot of time thinking about growth.

When considering a new investment, we work hard to develop a perspective on how we can help the team improve their growth prospects. We get close with our Sales and Marketing leaders early. Understanding what’s working for them (and, maybe more importantly, what they haven’t gotten around to yet) is the most important part of building out our initial value-creation plan. We use that plan to measure success in the first year of our investment. It’s our north star.

But executing is never…

A simple framework to help you sanity-check your marketing — and the most important type of message you’re probably ignoring today

Aaron Ross’s book Predictable Revenue was my #1 seed in ParkerGale’s 2021 March Madness book bracket. But his newer book, Impossible to Inevitable (co-authored with SaaStr co-founder Jason Lemkin), might be even better.

My favorite part (excerpted in this blog post) focuses on how Zuora divides up their marketing messages into three distinct categories.

I’ve shared the article with several of our marketers and sales leaders in the last year. It always resonates.

From the excerpt:

  • “Zuora’s Founder and…

Hey CEOs: You want an executive. Not a traffic cop.

We’ve hired multiple heads of Human Resources in the last couple of years. Here’s what you should expect from your existing HR leader — and what you should be looking for if you’re hiring one for the first time.

Strong teams build strong businesses

When ParkerGale buys a founder-owned technology business, we start by digging deep into how the company works. The sales process. Marketing. Budgeting. The Product roadmap. Across all of these disciplines, the most important question we ask is: What’s missing?

The answer is often the same, no matter where you look. “Consistency.”

Consistent businesses, the ones that do things the right way…

The woman who wrote “Jolene” and “I Will Always Love You” in a single afternoon is here for you with some important cultural advice.

Dolly Parton demonstrating the “finger guns of cultural change” with impeccable form. (

My friends at CultureIQ invited me to speak on one of their webinars a few weeks ago, and the opportunity prompted me to dig into my personal database for a few nuggets on culture and organizational change. We covered a lot during our hour together, but my favorite part came when we hit on a choice quote from the great management thinker, Dolly Parton. (Yes, that Dolly Parton.)

Dolly’s advice is short but powerful:

“Find out who you are and then do it on purpose.”

First of all, if you’re looking for a one-line recipe for an authentic life, that’s…

Seems like everyone is posting some form of humble-braggy year in review these days. (OK, I did one too. You can check it out at if you’re so inclined.) I’m sharing a shorter 2020 list here: The stuff I used and watched that I really, really liked.

Hope you enjoy.

The Best Stuff I Used in 2020

Roam Research — A big thanks to Hilmon Sorey at ClozeLoop for this one. For the past two years, I’ve used the notecard system to categorize important quotes, lessons, stories, and frameworks from everything I read and do at work. But notecards aren’t perfect: They aren’t searchable, and it’s…

Paul Stansik

I help small technology companies build stronger teams and make the most of their growth opportunities.

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